We worked for a US based sexpert, she is one of the renowned sex expert for Hollywood. This was the early days of our keyword analysis tool SEOAppy. At that time it had integration with Wordtracker API and Google Adwords API (now it doesn’t have any direct API connection for very specific reasons). Coming back to the point, we started our keyword analysis and found keywords related to “pon” like “pon sex”, “pon pon sex game” etc and it had some good traffic as well. Read More

We were working for a logo design company. We bidded for a lot of keywords like “Logo design”, “corporate Logo design”, “Custom Logo design”, “Logo design company” and so on. Most of it had good search volume. We were getting traffic but the conversion was really low. Now this was not the unique case where our conversion was low, we worked for another “early childhood education” client where the target was APAC (Asia Pacific) only. We bidded for many keywords like “preschool education”, “Early childhood education” etc but the case was low conversion. We did correct these later after diving deeper into the market. Read More

Often this was a common requirement from a lot of PPC and SEO clients. They wanted to know will people buy it after they visit us. There were never good tools for it. Bill Gates did provide some help http://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx but this is not available for some time. There are other tools in the market but I am not very impressed with the tools. Read More