Our Keyword Research Approach

  • We spend 5 to 10 hours to understand your business- Our expert keyword research team will devote specific hours to understand your business. Keyword research involves a lot of analysis and a complete understanding of the clients’ business and its competitors.
  • We add the relevant keywords to the system – At the initial stage of the research, there are many keywords with high search volume which seem to be relevant. But we study every keyword at its deepest level and filter them accordingly.
  • We do the analysis- We analyze and shortlist the most relevant, popular and best targeted keywords and work further on it.
  • We arrange the keywords manually- We arrange the keywords manually under 10 different categories after going through the keywords, thus filtered, such as- Unique Brand Keywords, Unique Product keywords, Public Company representatives, Keywords that are attracting for the segment but not related to our services or products etc.
  • Our keyword analysis is integrated with Google analytics- For every keyword we find out the number of visitors we have from that particular keyword , we also check the bounce rate and the average time spent on that particular site in the run-time. We even analyze the comparative visits from a particular keyword.
  • Our keyword analysis is also integrated with Google webmaster tool for keyword to page
  • You get an excel sheet with filters for better sorting- We help you with a user-friendly sheet where you can sort out the data according to your requisites.
  • You get a detailed document on keyword analysis.- We will identify the best targeted keywords for your site and send a detailed report. This report will help you to manage your search engine optimization and pay-per-click marketing campaigns.
  • We follow up till you are happy.

 

25+ Keyword Research Attributes

We not only give you the attributes but use these attributes to help you decide which keywords should be focused for Search Engine Optimization & Google Adwords.

Some of the attributes:

  • Ranking in Google, Yahoo & Bing: The keyword that are ranking well should be faster than others. We check the ranking in the location you want. Even to the city you want.
  • Competition score: We check different competition scores, one is with respect to Google Adwords competition and the other one is organic competition score (Which is unique to us, our own algorithm that checks the top 10 competitors and 20 of their parameters to get the results) .. the most time taking job.
  • Buying intent: This is manual as of now. With time we are make it semi auto (See research keyword or buy keyword article)
  • Search volume: Locally
  • Search volume: Globally
  • Priority: On how you want to target
  • Search volume for Exact, broad and phase.
  • Finding related keyword count.
  • Current traffic
  • Current landing page
  • Other Google analytics data.
  • Investment index (The best part of it)
  • There are more parameters
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